Football fans aren't the only ones that get geared up for the Super Bowl. The grand finale of one of America's favorite pastimes, the event offers automakers prime ad space. For, those who can afford it anyway? spots cost about $30 million per 30-second ad.

Subaru is one automaker that could certainly afford to foot the bill if they wanted to. After all, it was one of 2010's most successful car companies…

In June 2010, Subaru Australia introduced the high-riding Impreza XV to the Australian market, hoping to attract a younger, more active demographic. Taking that effort one giant step further, Subaru Australia is teaming with Japanese sports accessory brand Mizuno to create the special-edition Subaru Impreza XV Mizuno. Offering a limited-edition color (Paprika Red), the new car offers more than $3,000 worth of extra features.

The 2011 Subaru Impreza XV Mizuno gains a Garmin satellite…

According to The Portland Tribune's Jim Redden, the 2011 Subaru Tribeca brings Luxurious practicality to its owners. With standard Symmetrical All-Wheel-Drive, improving traction in wet-weather conditions, the mid-sized SUB has enough ground clearance to easily conquer poorly maintained and rutted streets.

Designed to compete with other mid-size crossovers in its class, the Tribeca offers contemporary styling, good power, a smooth ride and seating for seven at a reasonable price - "beginning at just over $30…

Subaru played host to a 2010 Impreza Design Concept, which the Japanese automaker recently debuted at the Los Angeles Auto Show. It features an updated look for the sedan, and we've got a few more details on the ride.

The Impreza Design Concept is a preview of what's coming with next-generation's Impreza model. The concept is quite a departure from the current Impreza. It has an aggressive, muscular design with  "linebacker shoulder…

People know what power Subaru cars have, and how respected they are - and if you own a vehicle like Subaru's Outback, you may be asked to help out in a pinch.

According to reports, people driving Subaru cars will become very popular during bad weather conditions, at least it is suggested they try. The manufacturer claims that motorists happy enough to own Subaru cars will be called on to rescue other rides trapped in…

It seems as though Subauru's Impreza Design Concept was well-received by the public at the highly anticipated 2010 Los Angeles Auto Show. The concept car was built along Subaru's "Confidence in Motion" philosophy. The Impreza is the first model to be produced under the new strategy plan.

The event also marked the introduction of the new 2.0-liter Boxer engine with the Lineartronic CVT by Subaru. The powertrain is a naturally aspirated 2…

Subaru announced today. Oct. 1 2010, that it posted best-ever September sales results. This also marks the best-ever September sales for the Subaru Outback and Forester.

According to an Official Subaru of America press release:
Subaru sold 21,432 units in September 2010 versus 14,593 units in September 2009, resulting in a 47-percent gain year-over-year.  Year-to-date sales of 193,614 units in 2010 versus 158,421 units sold in 2009, resulting in a 22-percent gain compared with the same period last year.

Sales for the Subaru Outback for the month of September were up 91-percent with 8,154 units…

The all new 2011 Subaru Impreza is about to be unveiled at dealership lots across Canada and The United States. With it, Subaru continues a long tradition of bringing high performance, sporty rides to their customers nationwide.

Subaru's 2011 Impreza models - ranging from 2.5i, 2.5i Premium, Impreza Outback Sport and new widebody Impreza WRX and WRX STI models - begin at only $17,495. And they rarely break into the $20,000 mark, before tax and title.

All Imprezas come with Subaru's 2.5-liter SOHC horizontally-opposed boxer engine. Along with the i-Active Valve Lift System, this engine…

Subaru's latest ad doesn't show off any new rides, but those of a fictitious brand called Mediocrity Motors.

This clever campaign features "designer" videos, driver testimonials and picture galleries all about the 2011 Mediocrity and its dull, stable, no-frills likability. The car is beige and boring, with no "bells and whistles" - that's what these drivers are passionate about...or I guess not passionate since they have zero energy in their lives.

Our…

Subaru has been pining for a coupe or sports car for years. Sure, they have Impreza WRX STI, but what the auto maker really looks forward to is a full on roadster to beef up against the competition. Well, it looks as though Subaru is hinting at just such a vehicle.

Car magazine Motor Trend reports Subaru's version of the Toyota FT-86 will be underpinned by a revised Legacy platform with an Impreza rear suspension. This should result in a "comfortable chassis that isn't too soft when the roads turn twisty."

While the FT-86 will feature a naturally…