Football fans aren't the only ones that get geared up for the Super Bowl. The grand finale of one of America's favorite pastimes, the event offers automakers prime ad space. For, those who can afford it anyway? spots cost about $30 million per 30-second ad.

Subaru is one automaker that could certainly afford to foot the bill if they wanted to. After all, it was one of 2010's most successful car companies. However, they decided to forgo all of the hype and have opted instead to sponsor Animal Planet's annual Puppy Bowl.

One of the many things Subaru is known for is their love for pets. And, their sponsorship of the Puppy Bowl affirms this adoration.

As an incentive for people to take their own dog out for a walk on Super Bowl/Puppy Bowl Sunday, Subaru is offering free dog treats (more than just biscuits) while supplies last to anyone who pledges online. Subaru of America writes on their Facebook page, "Instead of parking it on the couch for an 8-hour football marathon, do something good for you and your dog. Join us for the Subaru Game Day Dog Walk Event. It's not only a great way for you and your pooch to get some exercise, but you might just meet some new friends as well."1 To make the pledge, simply visit the Subaru of America Facebook page.

The Puppy Bowl, for those of you not familiar with the event, runs on Super Bowl Sunday. It is a "football" game played by adorable rescue and shelter pups, hoping to be adopted. It draws an impressive turnout of over eight-million viewers over the course of the afternoon.

Now in its seventh season, the game will offer puppy perspective via the new Puppy Cam. And similar to the real deal, there will be a Kiss Cam and half-time show, as well as a lineup of chicks (no, we're not being derogatory, they're actual chickens) rooting for the teams.