See the 2011 Mediocrity
Published Monday, 18 October, 2010 by Blog Admin. Categories: News.
Subaru's latest ad doesn't show off any new rides, but those of a fictitious brand called Mediocrity Motors.
This clever campaign features "designer" videos, driver testimonials and picture galleries all about the 2011 Mediocrity and its dull, stable, no-frills likability. The car is beige and boring, with no "bells and whistles" - that's what these drivers are passionate about...or I guess not passionate since they have zero energy in their lives.
Our favorite part of the site shows off "Future Vehicles" including the 2012 Mediocrity: "Meet the almost redesigned 2012 Mediocrity. For the new model year, this sedan follows in the exact footsteps of the previous model, with no modifications whatsoever. Because the way we see it, why change a car that's so comfortable to so many people?
So prepare yourself for the familiar. This is a driving experience that you've already had many, many times before."
What Subaru really wants you to be amazed by is their updated 2011 Legacy, which boasts a 6 speed manual transmission, a 2.5i or 3.6 liter engine, upwards of 265 hp and fuel economy in the range of 30 MPG.
This clever campaign features "designer" videos, driver testimonials and picture galleries all about the 2011 Mediocrity and its dull, stable, no-frills likability. The car is beige and boring, with no "bells and whistles" - that's what these drivers are passionate about...or I guess not passionate since they have zero energy in their lives.
Our favorite part of the site shows off "Future Vehicles" including the 2012 Mediocrity: "Meet the almost redesigned 2012 Mediocrity. For the new model year, this sedan follows in the exact footsteps of the previous model, with no modifications whatsoever. Because the way we see it, why change a car that's so comfortable to so many people?
So prepare yourself for the familiar. This is a driving experience that you've already had many, many times before."
What Subaru really wants you to be amazed by is their updated 2011 Legacy, which boasts a 6 speed manual transmission, a 2.5i or 3.6 liter engine, upwards of 265 hp and fuel economy in the range of 30 MPG.
Tags: mediocrity
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